Dabur
Ran a campaign with 2,000+ creators for an everyday FMCG staple and took it to an audience it had not reached before.
DeliveredInfluencer marketing · Creator partnerships · PR
You bring the brand.I'll bringthe creators.
I'm Abhishek. For three years I've been putting brands like Netflix, Swiggy, Dabur and Hero Motors in front of the right creators, with 2,050+ of them in my network. Scroll down and I'll run a campaign for you, right here.
Sourcing
2,050+
creators in my network.
Nano accounts with small, loyal followings, all the way up to faces you'd know from your feed.
Then I narrow it down.
For your brief I don't chase the biggest follower counts. I go for the people your audience already listens to.
Shortlist readyOutreach
I reach out like a person, not a template.
Creators get a pile of brand DMs every week. The ones that land are the ones that clearly watched their stuff.
R
RiyaActive now
Hey Riya! Your street food series is the best thing on my feed. I've got a brand your audience would love. Quick chat?
Okay, you have my attention. Tell me more
Sending the brief now. No script, no forced lines. Your voice, your style.
SeenThat's exactly how I like to work. I'm in.
Message...
Negotiation
Clear deliverables. Fair money. No surprises.
I sort the contract so the creator feels respected and the brand knows exactly what it's getting.
Creator agreementRiya × Your brand
- 2 Reels
- 3 Stories
- Usage rights for 90 days
- Posting window: launch week
- A fee that works for both sides
Brand
Creator
Live
Launch day.
The posts go up, the comments roll in, and people start asking where they can buy it.
Reels
RriyaFollow
Paid partnership with your brand
Okay, this just changed my Saturday plans
- RRiya posted a new reel
- AArjun commented: ok I need to try this
- MMeera shared the reel to her story
- KKabir commented: where do I get this?
- Your reel is reaching more people than usual
- SSana mentioned you in her story
Report
That was the demo. These ones were real.
Every campaign I run ends with a report on what actually worked. Here's some of the work behind mine.
Netflix
Creator content and UGC that built the buzz before new titles dropped.
DeliveredSwiggy
Brought creator UGC into Swiggy's ORM program to lift how people felt about the brand online.
DeliveredHero Motors
Matched the brand with creators who actually fit, and kept every collaboration on brief and on schedule.
DeliveredFashion, real estate & food
Creator campaigns for fashion labels, real estate projects and a bakery, from first outreach to the final report.
Delivered2,050+creators managed, nano to celebrity
3+years running creator campaigns
2languages I pitch in, English and Hindi
What I'm good at
- Creator sourcing
- Contract negotiation
- Campaign strategy
- Analytics and reporting
- UGC and community
- ORM
- Instagram, YouTube, X
- On-page SEO
- Figma
- Shopify and WordPress
Questions brands ask me
What kind of brands do you work with?
FMCG, streaming, food delivery, auto, fashion, real estate and food. Dabur, Netflix, Swiggy and Hero Motors are a few of the names.
How do you pick creators?
By who actually watches them. I look at the audience, engagement that looks real, and whether their past brand work landed. Follower count comes last.
Do you only work with big creators?
No. My network runs from nano creators to celebrities, about 2,050 of them. Most campaigns work best with a mix.
What do you handle in a campaign?
All of it. The brief, the shortlist, outreach, rates and contracts, content approvals, the launch, and a report on what worked.
Can you run campaigns in Hindi?
Yes. I pitch and brief creators in English and Hindi, so I can work directly with regional creators.
How do we get started?
Book a call. Tell me the product, the budget and the dates, and I'll come back with a plan and a creator shortlist.
Campaign complete
Your brand is next.
Pick a time that works for you. I'll take it from there.